Parleh Media Group leaders on three years of innovation and classes realized

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Three years since doing the incorporation factor – and fewer than a 12 months earlier than the opening of Ontario’s regulated sports activities betting and igaming business – Parleh Media Group’s journey has been certainly one of twists and turns for its Homestand, Bettor Content material and The Parleh/Gaming Information Canada manufacturers.

Mark Silver, the PMG chief govt officer who introduced collectively the corporate’s six founding companions in early 2021 and Homestand’s content material/model grand poobah Kevin Kennedy appeared on the Gaming Information Canada Present for some reminiscing and a lookahead on the alternatives within the always-changing world of betting, gaming and media. Silver spoke about his newest expertise in a startup enterprise, and the necessity for steady experimenting and shifting methods to satisfy the wants of some 10 shoppers which Parleh has served in Ontario’s two-year-old regulated market. Kennedy was requested for his ideas on the merger of sports activities betting and sports activities media – together with The Locker Room program that’s obtainable on the Sports activities Interplay app – the continual seek for distinctive content material in a market that continues to be crowded regardless of the challenges confronted by conventional media, and the content material alternatives round Ontario’s strong on-line gaming enterprise. 

Each PMG leaders gave their very own faucets of the hockey twig, Silver to traders and different supporters of the corporate, and Kennedy to the group of established and just-starting content material creators who’re discovering a unique path nowadays to telling tales on this planet of sports activities.

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