Insights from Sportradar’s Michael Cryan

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On the eve of the beginning of the Nationwide Soccer League regular-season, Michael Cryan – the newish Head of Paid Social at Sportradar – was our visitor on the Gaming Information Canada Present to reply our queries about his new gig.

Cryan, who landed at Sportradar after stints with social media behemoths TikTok and Meta, and remains to be settling into his new function, dug into the evolving use of short-form movies for betting manufacturers and buying new clients. He additionally spoke in regards to the integration of Sportradar’s knowledge and know-how into the video content material of operators within the enterprise of sports activities wagering and on-line gaming. 

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