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Because the growth in ladies’s sports activities continues, led by Caitlin Clark’s arrival to the WNBA, the inaugural season of the Skilled Ladies’s Hockey League, and Nelly Korda’s dominant season on the LPGA Tour, BetMGM has seen that rising tide affect its sports activities betting deal with in a bullish method.
Scott Woodgate, the corporate’s Vice President in control of Canada, and PR Supervisor – Information Insights John Ewing appeared on the Gaming Information Canada Present to offer ideas and metrics on the rise in betting on ladies’s sports activities, and the rise in feminine bettors. Ewing dug into BetMGM’s announcement earlier this yr there was a 51-per-cent enhance on ladies betting on the Tremendous Bowl – thanks in some half to the Taylor Swift impact – in contrast with the 2023 NFL championship recreation. Ewing answered our query concerning the habits of feminine bettors.
Each Ewing and Woodgate additionally received into the affect of elevated consideration round ladies’s sports activities on BetMGM’s product, together with prospects being invested in Clark throughout NCAA March Insanity and in her rookie WNBA season with the Indiana Fever. “We mirror the curiosity from bettors,” mentioned Ewing, who, with Woodgate, spoke concerning the similarities between sportsbooks and media in terms of ladies’s sports activities.
Woodgate supplied his perspective on the present state of regulated playing in Ontario, and the prospect of Alberta turning into the following Canadian province to open its door to authorized operators. Alberta’s iGaming Evolution is among the many panels on the June 18-20 Canadian Gaming Summit, with Patrick Harris guiding a dialog between TRM Public Affairs President, Entain senior government Martin Lycka, and BetMGM Vice President, Technique & Growth Witek Wachinski.
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Be a part of us on the Canadian Gaming Summit, Canada’s premier gaming and betting occasion, going down June 18-20 on the METRO TORONTO CONVENTION CENTRE, TORONTO.
With an anticipated attendance of over 3,000 trade professionals, this three-day summit guarantees unparalleled alternatives for studying, enterprise connections, and networking. Do not miss out on this must-attend occasion!
Safe your tickets now at canadiangamingsummit.com and use promo code PARLEHPARTNERVIP to obtain $300 off your ticket value.
You’re invited to take part within the dwell Gaming Information Canada Present each Thursday afternoon and grow to be a featured visitor on our podcast, launched each Friday.
Keep up-to-date with the most recent information by following us on LinkedIn and Twitter, guaranteeing you by no means miss out on breaking updates.
To debate our protection of your organization’s information and bulletins and to grow to be a sponsor of our publication and podcast, please contact steve@gamingnewscanada.ca.
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Steve McAllister
2024-06-06 11:20:43
Source hyperlink:https://www.gamingnewscanada.ca/p/betmgm-and-the-taylor-swift-caitlin