BCLC’s digital shift to ProLine

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Earlier this month, the British Columbia Lottery Company bid adieu to the outdated days of sports activities bettors stopping by the native comfort retailer to make their picks on paper with the launch of its ProLine digital sportsbook.

Brett Hanson, BCLC’s Supervisor – Retail Sports activities was our newest visitor on the Gaming Information Canada Present to dig into the deets of the brand new ProLine, which went dwell simply earlier than the beginning of the NFL common season. Hanson, who beforehand labored for offshore sportsbooks earlier than becoming a member of the provincial lottery company in April 2018, talked in regards to the race to launch ProLine earlier than the beginning of the four-down soccer marketing campaign and the challenges and alternatives round creating a brand new and improved sportsbook product for retail prospects. That features some new options and an expanded providing of wagers for Lions, Canucks, Seahawks and different favorite groups of sports activities followers in Canada’s most-western province. 

We additionally requested Hanson about altering the habits of ProLine prospects to maneuver into the digital world, and on the chance to coach these prospects about accountable playing with the brand new sportsbook.

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